Aqua Net is a hair spray brand notable for its popularity and for its marketing strategy, which aimed to make hair spray "as ubiquitous as soap".
Video Aqua Net
History
Aqua Net was invented in the 1950s, and was originally available only in hair salons. According to one source, it was not offered directly for sale to the public until the late 1950s, whereas another source states that this change happened in 1961.
In the 1980s, the popularity of big hair in popular culture and the rise of glam rock and hair metal resulted in the widespread use of hair spray in mainstream and alternative culture alike. Aqua Net became synonymous with these trends during that decade.
Aqua Net was also popular with punks such as Lars Fredriksen.
It was acquired from Unilever in 2006 by Lornamead, Inc, who instigated a new marketing effort intended to leverage the product's heritage.
Maps Aqua Net
Composition and health effects
From at least 1970 through 1972, during a period in which it was manufactured by Fabergé, Aqua Net contained vinyl chloride as a propellant. Vinyl chloride exposure is associated with a raised risk of certain liver cancers.
In 2002, during the period in which it was manufactured by Unilever, Aqua Net was reported to contain the phthalates dibutyl phthalate (DBP) and diethyl phthalate (DEP). Pthalates are associated with male reproductive dysfunction.
Alternative uses
Besides hairstyling, Aqua Net has been used:
- as a fixative in microbiology, typically during staining procedures;
- as a fixative for charcoal or pastel artworks;
- by ballerinas, to reduce slippage of pointe shoe ribbons;
- for stiffening or straightening crinolines, skirts and tulle;
- as a solvent for un-gluing hair extensions;
- as a stain remover for makeup;
- as an inhalant in recreational substance abuse.
References
Source of article : Wikipedia
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