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Wednesday, December 20, 2017

Rolo - Wikipedia
src: upload.wikimedia.org

Rolo (pronounced /'r??l??/), referring to the roll-styled candy, is a brand of truncated-cone-shaped or frustum-shaped chocolates with a caramel middle. First manufactured in the United Kingdom by Mackintosh's in 1937, they are made by Nestlé, except in the United States where production has been licensed to The Hershey Company.


Video Rolo



History

The Rolo product was developed in England by Mackintosh's, (later Rowntree-Mackintosh), simply a combination of Mackintosh's Toffee and a chocolate coating. Rolo was first sold in 1937.

They were also produced in Norwich until 1994, when all UK production moved to Fawdon in Tyneside, by Nestlé. There have now been Rolo biscuits, ice-cream, muffins, birthday cake, desserts, cake bars, doughnuts, mini Rolos, big Rolos, (all of which use the same type of caramel) yoghurts and Easter eggs made. In May 2011, McDonald's combined chocolate pieces and caramel sauce with their soft-serve McFlurry product to simulate the Rolo flavour profile in a cross-branded product.


Maps Rolo


U.S. distribution

Initially the New England Confectionery Company acquired a license to produce Rolos in the United States. However, they have been produced in the U.S. by The Hershey Company since 1969. Initially, the U.S. wrappers from Hershey indicated that the confectionery had been produced in England.


Rolo Me Over Turtles recipe with photos | GetMeCooking
src: images.getmecooking.com


Advertising

Rolo was advertised for many years with the slogan "Do you love anyone enough to give them your last Rolo?". In 1996 the Rolo ad "Elephant" won the Grand Prix in the section Film Lions at the Cannes Lions International Advertising Festival. This ad was produced by Ammirati Puris Lintas, which now belongs to Lowe Worldwide. In this ad an elephant gets fooled by a young boy and decades later takes revenge, referring to the saying "elephants never forget".


Rolo=Yolo? by CharlayPerez on DeviantArt
src: orig00.deviantart.net


See also

  • List of chocolate bar brands

packet of new Nestle Rolo chocolate bar open to show contents ...
src: c8.alamy.com


References


Best Caramel Rolo Fudge Recipe - How To Make Caramel Rolo Fudge ...
src: del.h-cdn.co


External links

  • Historical Rolo Wrappers
  • 1970s Rolo Commercial

Source of article : Wikipedia